KUMHO’s exceptional tyres, for most types of vehicles, encourage consumers to trust them fully and feel confident in the safety and comfort they offer on every journey.
The company applies dynamic strategies to expand its sales base within the EU, which includes its collaboration with the Greek company “PACHILAS S.A.” With an annual production capacity of over 55 million tyres, Kumho Tyre is an international group with the goal of manufacturing high-quality tyres. Its mission is to provide its consumers with safe and comfortable travel through innovative technologies and smart driving solutions.
The customer-centric nature of the company is demonstrated through its 14 consecutive years of being ranked No. 1 in the Korean Customer Satisfaction Index (KCSI) in the passenger car category.
Compared to other brands, Kumho tyres stand out for their practicality, versatility in various uses, and their appearance. In terms of cost, Kumho tyres are typically much more affordable than other premium brand competitors, while offering unique tread designs that deliver exceptional quality characteristics.
But how does Kumho combine quality with reasonable prices?
First, the company leverages existing, proven cost-efficient technologies, and second, it employs tested production processes that do not drive up costs, providing significant benefits to the end consumer. It is worth noting that Kumho also manufactures motorsport tyres, specifically for Formula racing cars on tracks.
Kumho tyres hold a special place in the subconscious of consumers due to their reputation for durability and wear resistance. Drivers who trust them often recognize their high mileage performance (depending on usage and driving habits), making them a “value-for-money” product known for reliability and safety.
In terms of performance, Kumho tyres offer an outstanding experience, excellent handling at high speeds, and strong braking and cornering safety. On rougher surfaces, the brand meets all driving demands, as Kumho tyres perform safely and provide exceptional traction on uneven terrain. On asphalt, they operate smoothly, offering comfort and low noise for pleasant, carefree journeys.

Production of Environmentally Friendly EV Tyres
At technological level, KUMHO has developed specialized Research and Development centers, including the KUMHO Akron Technical Center in Akron, USA, the KUMHO Europe Technical Center in Frankfurt, Germany, and the KUMHO China Technical Center in China. These, in conjunction with the central R&D department in Guangzhou, South Korea, drive innovations with advanced research teams and enable KUMHO to develop world-class tyres with a reduced environmental footprint. The company fully implements sustainable production and operational management policies.
Recently, Kumho Tyre announced its intention to achieve Carbon Neutrality by 2045, in order to actively contribute to the transition to a carbon-neutral era.
This will be achieved with the implementation of manufacturing methods that reduce emissions at its factories worldwide. In response to the changes brought about by electromobility, Kumho Tyre enhances its competitiveness through R&D on tyres for electric vehicles. The increase in efficiency and innovation in the development process of these products is driven by the use of a dual digital artificial intelligence system. As a result, Kumho produces environmentally friendly EV tyres with high performance and low pollution characteristics, such as robust construction, wear resistance, and the ability to handle the increased torque of electric vehicles.
In this context, Kumho is expanding its range of low wear / low emissions tyres with the introduction of the TA91 ev and HP71 ev models, which are now the brand’s most specialized EV models. Additionally, Kumho’s environmentally friendly products include the VS31, VA31, and ES31.
Some of the smart technologies utilized by Kumho include the ESCOT tension control, which enhances overall grip through a coating on the sidewall, tread, and shoulders. The rubber compound contains high-quality silica, rubber, and canola oil, which hardens the tyre, allowing it to perform more effectively in winter, on wet surfaces, and on slippery terrains. Additionally, the microtreads technology, developed by Kumho, ensures excellent traction and safe vehicle handling. In some models, the microtreads are combined with deep tread grooves to minimize hydroplaning.
In summary, the comparative advantages of Kumho products are:
• High flexibility: They cater to a wide variety of driver needs.
• Sustainability: They are made from specially selected materials that are environmentally friendly.
• Price: They offer excellent value for money compared to competing premium tyre brands.